How (Small) Brands Use Humour to Compete Against Giants
Submitted by Jack Milner on January 14, 2025
I remember watching an episode of the Dragon’s Den, where the investors were pitched a new mobile phone brand. It looked great but they all said no because it was just too difficult to compete against the Apples, Samsungs and Googles of this world.
I’m sure they were right. When you’re a small brand going toe-to-toe with industry giants, you need more than a good product.