Submitted by Jack Milner on July 27, 2026
Of course you would. And that’s the power of So What.
One of the things I goon about in my presentation workshops is that before you think about confidence, storytelling, slides or body language, you need to answer one simple question:
So what?
Why should your audience care? What’s in it for them?
Submitted by Jack Milner on July 21, 2026
To Lectern or Not to Lectern?
Was this a tale of two lecterns?
First came Keir Starmer doing gravitas: the leader, the decent man, falling on his sword before heading off to see the King. Then came Andy Burnham doing almost exactly the same thing... but without a lectern and obviously with a more positive vibe.
Submitted by Jack Milner on April 26, 2026
I was flying over to the US recently – very nice and all that, in one of those pods, watching a film called Rental Family; which, is excellent and all about connection.
And as I was watching it, I found myself looking around at all the other pods. Everyone tucked away in their own little space, headphones on, screens on, isolated. And yes the stewards were lovely and attentive, trying to create rapport, but the problem was that we are completely disconnected. I was in truth… (handkerchiefs out please) slightly lonely, if I’m honest.
Submitted by Jack Milner on March 19, 2026
There’s a lot of advice about boardroom presentations.
Don’t tell stories.
Do present with gravitas.
Get to the point.
Make it interactive.
Don’t make it interactive.
Remember, it’s not a TED Talk.
In my experience, the truth is rather less exciting:
It depends.
IT - DEPENDS - ON - THE - BOARD.
Submitted by Jack Milner on March 17, 2026
For many presenters, the fear isn’t the presentation, it’s what happens when someone interrupts or asks a tough question.
Ironically, that’s the moment we’re closest to our natural state: having a conversation.
So rather than fearing it, we can borrow from a group of people who deal with awkward audiences all the time, comedians.
Submitted by Jack Milner on March 17, 2026
I once worked with a senior leader at a bank who, without question, was the best presenter in the organisation. That mattered, because the board were notoriously tough. Many of the C-suite dreaded presenting to them, particularly the Q&A.
Before one big session, he said something that completely reframed it for me:
“I see their questions as an opportunity.”
He broke it down into three possibilities.
First, a tough question often means they haven’t fully understood, so it’s an opportunity to explain more clearly.
Submitted by Jack Milner on March 10, 2026
I was reading a Bernard Cornwell novel from the Sharpe series recently. Most of the action is set during the war between Britain and Denmark in 1807. On the way back from Copenhagen, the characters sail past Elsinore – the castle from Hamlet.
The ebulliant Captain Chase asks Sharpe if he knows what the play is about. Sharpe says he doesn’t. Chase bluffly replies, “It’s about a man who can’t make up his mind. In the end, indecision kills him.”
Submitted by Jack Milner on February 25, 2026
I was recently listening to a very old recording of Johnny Cash singing U2’s One. Cash is in his late 60s (possibly sounding closer to 106). His voice only appears to have about three notes left in it. It’s deep, fragile, and you can almost picture him in the studio, holding the lyric sheet, resting between takes, just about finishing the song.
And yet somehow it connects.
In fact (and I say this as a U2 fan) Johnny Cash’s barely alive version is arguably stronger than Bono’s.
