4 Ways To Build Your Audience’s Trust
Submitted by Jack Milner on February 6, 2023
"Trust in me," sang Kaa the snake from Jungle Book, while of course being splendidly untrustworthy. And from the hills of the Himalayas to the deserts of Timbuktu (and I’m not talking Crème Caramel) to the sky scrapers of New York – when a sales person meets a customer for the first time the phrase, “Trust in me” is part of the equation.